PITTSBURGH -- NASCAR will continue to race on FOX.
Last Sunday, NASCAR, iRacing and FOX Sports teamed up to deliver the first-ever eNASCAR iRacing Pro Invitational event, with Cup Series drivers utilizing simulators set up in their homes.
FOX Sports is now committing to broadcast the remainder of the season, beginning locally this Sunday, March 29 at 1 p.m. on Pittsburgh's FOX 53.
Texas Motor Speedway's virtual track will be backdrop for this Sunday's race.
Last Sunday's inaugural event - won by Denny Hamlin - drew 903,000 viewers on FS1, according to Nielsen Media Research and NASCAR and was the most-watched telecast on FS1 since the coronavirus pandemic caused a sports shutdown on March 12.
It ranks as the highest-rated esports TV program in history, according to the NASCAR release.
“This rapid-fire collaboration between FOX Sports, NASCAR and iRacing obviously has resonated with race fans, gamers and television viewers across the country in a very positive way,” said Brad Zager, FOX Sports Executive Producer, EVP/Head of Production & Operations.
“We have learned so much in a relatively short period of time, and we are excited to expand coverage of this brand-new NASCAR esports series to an even wider audience.”
The FOX NASCAR broadcast team of Jeff Gordon, Mike Joy and Larry McReynolds will continue to call the action from their studios in Charlotte with Cup Series driver Clint Bowyer providing in-car commentary.
“The response on social media to last Sunday’s race has been incredible,” Gordon said.
“We were able to broadcast a virtual race that was exciting and entertaining. It brought a little bit of ‘normalcy’ back to the weekend, and I can’t wait to call the action Sunday at Texas.”
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